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ChatGPT (searching the web) · September 2026

When a buyer asked ChatGPT:
“How much does Botox cost in Nashville?”

△ Named in passing | the clinic behind this example: a real Nashville med spa (pseudonymised)

Sample audit data — the measured business is pseudonymised. SeeWAIS is the audit tool, not the business being audited.

The answer ChatGPT gave, verbatim
  • Melrose Aesthetics - (address withheld), Nashville, (zip withheld), United States
  • Skin Apothecary - 2416 21st Ave S (ste withheld), Nashville, (zip withheld), United States
  • SLK Aesthetic Medicine - (address withheld) (ste withheld), Nashville, (zip withheld), United States
  • ElaMar Nashville - (address withheld) Ste G100, Nashville, (zip withheld), United States
  • Canvas Skin - (address withheld) STE 201, Nashville, (zip withheld), United States
  • The Aesthetics House Nashville - By Nash Injections by Harper - (address withheld) APT 107, Nashville, (zip withheld), United States
  • Quillhaven Medspa - 2905 12th Ave S #201, Nashville, (zip withheld), United States
  • VelourMD Med Spa Nashville - (address withheld) #205, Nashville, (zip withheld), United States
  • Toxxology® - (address withheld), Nashville, (zip withheld), United States
  • Indie RX - (address withheld), Nashville, (zip withheld), United States
  • Complexion Nashville - (address withheld), Nashville, (zip withheld), United States

The full answer, and the rest of the run, in the published sample report.

What this one answer shows

  • →Price questions come last in the buying journey: the clinic was named in 2 of 15 questions.
  • →AI quoted prices 53 times across the run — none of the quotes came from the clinic's site.
  • →The site carries figures on 25 of its 26 pages, but no structured price data for AI to use.

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Measured September 2026. The measured business is pseudonymised; every number is real and traceable to the published run.