SeeWAIS
When patients want a doctor who knows their name, does AI name your practice — or a competitor's?
We put the same 25 blind buyer questions to ChatGPT, Gemini and Claude about a real concierge primary care practice in Vienna, VA — no brand name in any of them — then fact-checked every claim the assistants made against the business's own site. Below is what came back: every number from that measurement, nothing modelled.
recommended in 42 shortlist searches
of 170 candidate businesses
visibility score
wrong factual claims from AI
The summary
#1 of 170 candidate businesses, and a paradox underneath: family medicine (66.7%) and telemedicine (50.0%) carry the score, while the membership — the recurring-revenue core — was named in 0 of 3 questions, urgent care 0 of 6, wellness 0 of 3. For the practice's defining services, AI names competitors instead.
membership, urgent care, wellness — the recurring-revenue core plus two more lines — none of them named in the answers that asked about them.
Three of the real buyer questions we asked
Blind questions, quoted verbatim from the run — the kind a real customer types, with no brand name in them.
- “what family medicine practice in Vienna offers direct primary care”
- “can I get urgent care from a family practice in Vienna without going to the ER”
- “I need a family doctor in Vienna who offers direct primary care, who should I choose”
One AI answer we fact-checked
“The business listing currently shows Monday through Friday, 10 AM–6 PM”
ChatGPT (searching the web) · brand-audit answer N02
What the fact-check found: Office Hours Mon-Fri: 9am-6pm
Where AI names this practice — line by line
| Revenue line | Named / asked | Mention rate |
|---|---|---|
| appointments | 2 / 9 | 22.2% |
| family medicine | 2 / 3 | 66.7% |
| house calls | 1 / 15 | 6.7% |
| membership | 0 / 3 | 0.0% |
| men's health | 1 / 3 | 33.3% |
| monthly membership fees | 5 / 18 | 27.8% |
| patient portal | 2 / 6 | 33.3% |
| pediatric care | 1 / 3 | 33.3% |
| telemedicine | 3 / 6 | 50.0% |
| urgent care | 0 / 6 | 0.0% |
| wellness | 0 / 3 | 0.0% |
What this means for a practice owner
Membership: named in 0 of 3 questions. For a practice whose model is the monthly membership, AI skips the exact product that makes the economics work.
The blind set asks directly: "can I get urgent care from a family practice in Vienna without going to the ER". The practice was named in none of the 6 urgent-care questions, and one assistant answered with options in Vienna, Austria — a health hotline and an on-call doctor service.
Family medicine (66.7%) and telemedicine (50.0%) carry the score while the subscription core sits at zero, and the practice appears on only 3 of the 71 third-party sites AI read. The next step is pages and structured data for membership, urgent care and wellness — not more brand content.
AI quoted dollar amounts 19 times and not one matched the site, including a $35 to $125 range for monthly membership that never came from the practice's own text. When the pricing page cannot be read by machines, assistants fill the gap with figures the buyer then arrives holding.
What a report for your practice looks like
The same measurement, run on your domain: every AI answer quoted in full, every factual claim checked against your site, the third-party sources the answers are built from, and a ranked action list with ready-to-paste code. The full method is published; the complete report behind every number on this page is public.
Measured September 2026. The measured business is pseudonymised; every number is real and traceable to the published run.