SeeWAIS
When families in Council Bluffs need a cleaning, a crown, or an emergency dentist, does AI name your practice — or a competitor's?
We put the same 25 blind buyer questions to ChatGPT, Gemini and Claude about a real family dental practice in Council Bluffs, IA — no brand name in any of them — then fact-checked every claim the assistants made against the business's own site. Below is what came back: every number from that measurement, nothing modelled.
recommended in 42 shortlist searches
of 85 candidate businesses
visibility score
wrong factual claims from AI
The summary
#1 of 85 candidate businesses and recommended in 20 of 42 shortlist searches (47.6%) — but one line is entirely invisible. Membership Club was named in 0 of 6 questions, and one assistant told the buyer the practice has no membership club while its own site has a page for it. A strong position still needs every line to exist as a source AI can cite.
Membership Club — the one line the practice has a dedicated page for. One assistant told the buyer the practice has no in-house membership club.
Three of the real buyer questions we asked
Blind questions, quoted verbatim from the run — the kind a real customer types, with no brand name in them.
- “where can I find a family dental clinic in Council Bluffs”
- “how much does a root canal cost in Council Bluffs without insurance”
- “need a walk in emergency dentist in Council Bluffs for severe tooth pain”
One AI answer we fact-checked
“The business does not mention an in-house 'membership club' on their official website.”
Gemini (searching the web) · brand-audit answer N03
What the fact-check found: The website navigation includes a 'Membership Club' page link.
Where AI names this practice — line by line
| Revenue line | Named / asked | Mention rate |
|---|---|---|
| Cosmetic dentistry | 8 / 15 | 53.3% |
| Emergency dental visits | 8 / 12 | 66.7% |
| General and preventive dentistry | 10 / 21 | 47.6% |
| Membership Club | 0 / 6 | 0.0% |
| Restorative dentistry | 9 / 21 | 42.9% |
What this means for a practice owner
Emergency dental visits: named in 8 of 12 questions (66.7%) — the highest rate of any line, and the buyers closest to booking. Keep that page fast and explicit about same-day visits.
Membership Club: 0 of 6. The fact-check caught one assistant telling the buyer the practice has no in-house membership club, while a Membership Club page sits in the site's own navigation. That is not a weak ranking — the engines have no source tying the line to the practice at all.
AI read 38 different third-party sites to answer questions about this market and found the practice on none of them. The full report leads with exactly this gap: with nothing to corroborate, there is nothing for an answer to be built from.
The brand audit pulled 277 specific factual claims out of AI's answers: 201 correct, 2 wrong about the practice, 74 not supported by its own pages. The risk here is not misinformation — it is discoverability, starting with the one line AI says does not exist.
What a report for your practice looks like
The same measurement, run on your domain: every AI answer quoted in full, every factual claim checked against your site, the third-party sources the answers are built from, and a ranked action list with ready-to-paste code. The full method is published; the complete report behind every number on this page is public.
Measured September 2026. The measured business is pseudonymised; every number is real and traceable to the published run.