SeeWAIS
When homeowners need AC repair or a new system, does AI name your business — or a competitor's?
We put the same 25 blind buyer questions to ChatGPT, Gemini and Claude about a real heating and air conditioning company in San Antonio, TX — no brand name in any of them — then fact-checked every claim the assistants made against the business's own site. Below is what came back: every number from that measurement, nothing modelled.
recommended in 42 shortlist searches
of 139 candidate businesses
visibility score
wrong factual claims from AI
The summary
#27 of 139 candidate businesses, recommended in 4 of 42 shortlist searches — visible, but not chosen. The highest-urgency lines sit at zero: emergency service 0 of 12, HVAC maintenance 0 of 6, heating installation 0 of 6. And before any content work, one mechanical setting has to change: the robots.txt turns 8 AI crawlers away from the whole site.
AC installation, HVAC maintenance, emergency service, heating installation, indoor air quality — five lines that cover a heating and cooling business's whole year: the emergency call, the maintenance plan, the new system. AI names the business in none of them.
Three of the real buyer questions we asked
Blind questions, quoted verbatim from the run — the kind a real customer types, with no brand name in them.
- “Who are the best AC repair companies in San Antonio?”
- “Which San Antonio HVAC company offers a free diagnostic?”
- “Who do I call for emergency AC repair in San Antonio right now?”
One AI answer we fact-checked
“Maintenance plans start at $25/month”
ChatGPT (searching the web) · brand-audit answer N03
What the fact-check found: Copper Membership: $39 a Month
Where AI names this business — line by line
| Revenue line | Named / asked | Mention rate |
|---|---|---|
| AC installation | 0 / 12 | 0.0% |
| AC repair | 2 / 18 | 11.1% |
| HVAC maintenance | 0 / 6 | 0.0% |
| emergency service | 0 / 12 | 0.0% |
| free diagnostic | 2 / 9 | 22.2% |
| heating installation | 0 / 6 | 0.0% |
| heating repair | 1 / 9 | 11.1% |
| indoor air quality | 0 / 3 | 0.0% |
What this means for a business owner
8 AI crawlers are blocked from the whole site — GPTBot, ClaudeBot and Google-Extended among them. A blocked crawler cannot read a single page, so content work alone will not show up in that assistant's answers. It is the first action in the full report.
Emergency service: 0 of 12. HVAC maintenance 0 of 6, heating installation 0 of 6, AC installation 0 of 12. The highest-urgency questions in this trade are answered by competitors every time.
Recommended in 4 of 42 shortlist searches (9.5%). It all comes from one assistant: ChatGPT named the business in 5 of 25 questions, while Gemini and Claude named it in none. Closing the gap takes structured service pages and published prices.
Assistants quoted dollar amounts 25 times; 13 matched the site and 12 did not — from "maintenance plans start at $25/month" against a published $39 membership, to an $8,500 full-system replacement price the site never states. Where prices are not machine-readable, AI fills the gap with its own.
What a report for your business looks like
The same measurement, run on your domain: every AI answer quoted in full, every factual claim checked against your site, the third-party sources the answers are built from, and a ranked action list with ready-to-paste code. The full method is published; the complete report behind every number on this page is public.
Measured September 2026. The measured business is pseudonymised; every number is real and traceable to the published run.