AI Visibility & Generative Engine Optimization (GEO) Business Diagnostic Report

Pseudonymised sample. The business and personal names in this report have been replaced with pseudonyms. The questions, the answers, the measurements and the conclusions are unchanged from the real audit.

Evaluated entity: quillhaven.example.com (Quillhaven Medspa) Industry category: med spa, concierge primary care, aesthetics, skincare Report date: 2026-09-20 12:42 UTC · Report code: GEO-20260920 Engines evaluated: Gemini (searching the web), ChatGPT (searching the web) and Claude (from memory) Scoring standard: four-component weighted score published at /method; rates carry a 95% statistical range

Before the scores: who we measured, and how

The business we identified (from 26 crawled pages)

Before asking AI anything, we read your live website the way a machine reads it — sitemap, AI instruction files, structured data and service pages — and measured Quillhaven Medspa in Nashville, TN, across 4 revenue lines: Aesthetic Treatments, Body Treatments, Concierge Medicine and Skin Care Products.

How the test ran

Terms: assistants and engines both mean the AI systems we tested — ChatGPT, Gemini and Claude. A surface is the measurement channel one of them represents; the live surfaces are listed on /method.

Reading this report takes 2 minutes

• The owner → the verdict banner and Part 1. If you read nothing else, read the hazards there.
• Whoever runs your website → Part 4: copy-paste blocks and a checklist tagged by who does what.
• The skeptic → Part 5: all 96 answers recorded — full text or one-line card — so the whole report is checkable against them.

Part 1 · Executive Dashboard

🟠 Invisible in key segments, but closing the gaps is quick and low-cost · AI recommends you in 42.9% of high-intent searches (18/42) — but your Skin Care Products line gets zero mentions. Part 4 prioritises that missing line first.

30-second business summary Across 75 graded answers to simulated buyer questions — counting the brand audit and stability repeats, 96 answers recorded in all (§5.2) — AI named you 22 times — rank 1 of 168 candidate businesses. Of the 112 third-party sources AI read to build those answers, 1 mentions you. AI also produced 14 wrong factual claims about you and 53 price quotes — 36 matched your website exactly, 17 had no price on your site to check them against.

• Overall AI visibility score: 46.1 / 100
• Current standing: Emerging
• Ranked #1 in core searches, but 1 revenue line sits at 0%.

1.1 Core metrics and health

1.2 Top hazards

1.2.1 14 facts the assistants state about your business are wrong: section 3.1 shows each one against your own site. 1.2.2 AI is quoting prices for your services: 53 price quotes across the test, 17 of them with no price on your site to check them against. 1.2.3 AI built its answers about your market from 112 different third-party sites, and you appear on 1 of them. Whoever else is on those sites is being recommended in your place.

1.3 Business-line split: where you win and where you are silent

Blended across everything, one number hides a split. Your strongest line, Aesthetic Treatments, is named in 33.3% of its questions; the weakest, Skin Care Products, in 0.0%. The order in Part 4 puts the weak line first — that is where revenue is being lost.

A 0% line is a different problem entirely from a line that is weak but not zero — it usually means the engines have no source tying that service to you at all.

Part 2 · Competitive Landscape and Funnel

2.1 Where you show up in the buying journey

The buyer journey is measured in four stages, each tracked separately:

• Working out what exists (e.g. “Where can I find a med spa in Nashville…”): named in 1 of 9 questions.
• Comparing approaches (e.g. “What's the difference between BBL HERO'…”): named in 3 of 24 questions.
• Choosing who to use (e.g. “Who in Nashville offers AQUAGOLD…”): named in 16 of 27 questions.
• About to book or buy (e.g. “How much does Botox cost in Nashville?”): named in 2 of 15 questions.

2.2 Who is recommended instead, and why

The last column quotes the assistant's own recorded words, verbatim, where the answers state a reason. A business the answers named without stating one gets a one-line, neutral description of how it appeared in those answers — never an invented reason.

Recall by engine

• ChatGPT (searching the web): 13/25
• Claude (from memory): 0/25
• Gemini (searching the web): 9/25

Claude measures long-term brand presence in training data — it updates on model retraining cycles (quarters), not within this report's optimisation window.

2.3 The sites the answers are built from — and whether you are on them

AI drew on 115 distinct sites across the answers we recorded; 25 of those answers cite your own site. The citation score in Part 1 is built on the stricter subset — the 112 distinct third-party sites behind the blind questions, and you appear on 1 of those. These are the 12 most-cited — the places an answer about your market gets built from. Where you are missing and the site accepts business listings, claiming a profile is free and takes minutes; Part 4 sequences it.

Counts come from the same graded answers as every other number in this report; the per-answer source list is in Part 5.

2.4 Google AI Overviews and AI Mode — the search-page surfaces

These two are Google's own AI answers, where being cited matters more than being recommended — different game, same report.

The sites these answers cite most: google.com (20), instagram.com (7), smileyaesthetics.com (5), elanskinandlaser.com (5), slkclinic.com (4) — you are on 0 of the top 5.

Where Google quoted your site, verbatim:

• “PDGF (Platelet-Derived Growth Factor) is a natural protein found in your blood that plays a key role in healing and skin…” — Google AI Overviews · question “Is PRF or PDGF better for skin rejuvenation in Nashville?”
• “PRF (Platelet-Rich Fibrin) is a cutting-edge, all-natural, and minimally-invasive skin rejuvenation treatment that restores your…” — Google AI Overviews · question “Is PRF or PDGF better for skin rejuvenation in Nashville?”

Part 3 · Deep-Dive Audit and Fact-Check

3.1 Fact-check and word profile

We extracted 333 specific factual claims AI made about your business across 15 brand-audit answers and cross-checked every one against your live website:

Claims that are wrong or out of date

3.1.1. 7 claims from the same answer — Claude (from memory), question N02 — a single confused answer with a single root cause

• ❌ wrong about you The AI suggested Quillhaven Medspa may be a very small or local practice with limited online presence.
• ❌ wrong about you The AI suggested the name might be misspelled or not recognized correctly.
• ❌ wrong about you The AI stated it could not identify the location of Quillhaven Medspa.
• ❌ wrong about you The AI stated it could not identify services offered by Quillhaven Medspa.
• ❌ wrong about you The AI stated it could not identify staff names or credentials for Quillhaven Medspa.
• ❌ wrong about you The AI stated it could not identify ownership of Quillhaven Medspa.
• ❌ wrong about you The AI stated it could not identify prices for Quillhaven Medspa. Your site says: Website shows an established online presence with e-commerce, blog, multiple social media links (Facebook, Instagram… Your site says: Website confirms the business name is 'Quillhaven Medspa' as spelled. Your site says: Website states Quillhaven Medspa is located at 2905 12th Ave S, (ste withheld), Nashville, (zip withheld), in the Nations neighborhood of… Your site says: Website lists concierge primary care, aesthetics (injectables, Botox + Dysport, fillers, SKINVIVE, BBL HERO, chemical… Your site says: Website references 'Meet Dr. Cannon' in navigation, indicating a staff member named Dr. Cannon. Your site says: Website footer states '© 2026, Quillhaven Wellness, LLC, all rights reserved,' indicating Quillhaven Wellness, LLC as the owning entity. Your site says: Website lists product prices: Fresh AF $32.00, Speed Racer $40.00, Baby Face $104.00, Bright Start SPF 50 $40.00, 4…

  Claude measures long-term brand presence in training data — it updates on model retraining cycles (quarters), not within this report's optimisation window.

3.1.2. 4 claims from the same answer — Claude (from memory), question N03

• ❌ wrong about you The AI could not confirm whether the business currently exists.
• ❌ wrong about you The AI could not confirm the business's specific offerings.
• ❌ wrong about you The AI could not confirm the business's location.
• ❌ wrong about you The business's website may list starting prices for Botox and fillers. Your site says: The website is live and presents Quillhaven Medspa as an operating Nashville med spa and concierge primary care practice. Your site says: The website lists offerings including concierge medicine, Botox + Dysport, fillers, SKINVIVE, BBL HERO, chemical peels… Your site says: The website states it is located in the Nations neighborhood of West Nashville at 2905 12th Ave S, (ste withheld)… Your site says: The website lists treatment categories and product prices but does not publish Botox or filler starting prices.

The audit recorded 3 further wrong claims; the answers they were taken from are in Appendix B.

Checked against your own website only. If your site is out of date, a claim marked wrong may be the site's fault, not the AI's - which is itself worth knowing.

How AI describes you, vs. the ones it recommends instead

Being named and being named well are different things, and every number above measures only the first. A business recommended every time as the cheap option and one recommended as the best in the city would score identically on every other number in this report.

How AI describes you

How AI describes the businesses it recommends instead

In one line: the words about you read as neutral, while the words about the businesses it recommends instead read as positive. That difference is the positioning gap the actions in Part 4 close.

3.2 What price AI quotes for you, and where it comes from

AI quoted specific dollar amounts 53 times across the test. 36 of those quotes matched your website exactly — noted below. The other 17 are unverified, and they are the 10 rows below: quotes of the same wrong figure for the same treatment share a row, so some rows carry more than one quote.

✅ 36 prices quoted by AI matched your live website catalog exactly.

3.3 Why you score this way: the four technical pillars

AI crawler directives: GPTBot, ClaudeBot, Google-Extended, PerplexityBot + 9 — none blocked.

Every action lives in Part 4, tagged with the pillar it belongs to. This matrix is the diagnosis; Part 4 is the build plan.

Part 4 · Actionable Roadmap by Role

[Stage 1: stop the bleeding] --> [Stage 2: technical work] --> [Stage 3: win the sources]
 owner / marketing (first)      site / dev (this week)      PR / growth (this month)
 entity + pricing claims        schema + rendering           citations + communities

4.1 Stage 1 · Stop the bleeding (do these first)

Nothing in this run falls into this stage.

4.2 Stage 2 · Technical work (schedule this week)

4.2.1. Your AI instruction files were written by your website platform, not by you · Who can do it: whoever updates your website.

4 of your 4 AI instruction files were generated automatically by Shopify, not written by you. Most owners do not know they exist. They are the self-introduction other companies' AI agents read. Worse, they instruct AI shopping agents to go to shop.app rather than to you. For context: 6 of the 9 leading brands in our benchmark that have this file ship the same untouched template.

Evidence: /llms.txt (4403b, Shopify); /llms-full.txt (4408b, Shopify); /agents.md (4360b, Shopify); /AGENTS.md (4360b, Shopify)

4.2.2. Broken machine-readable data on 1 page · Who can do it: someone with access to the code or the server.

These pages contain a block of machine-readable business data (technically JSON-LD structured data) that is not valid and cannot be read at all. The work of doing it has been done, but none of the benefit is being collected.

Evidence: /pages/Quillhaven-Medspa-health-membership

4.2.3. Your machine-readable data still contains template placeholders · Who can do it: someone with access to the code or the server.

Some values were never replaced when the site was built. A machine reading them gets an address that does not exist, which undermines everything else in the same block.

Evidence: image: https://quillhaven.example.com/path-to-hero-image.jpg; logo: https://quillhaven.example.com/path-to-logo.svg

4.2.4. You are not on 6 of the sites the answers about your market were built from · Who can do it: you, today — 15 minutes, $0.

Not directories in general — these are the sites an assistant opened and read while answering your questions, and not one of them has a page about you: onyxwa.com (kind unclear, 3 answers), maps.google.com (kind unclear, 9 answers), medicalspalocator.com (kind unclear, 4 answers), healthcare.ascension.org (kind unclear, 3 answers), yournashvilleplasticsurgeon.com (kind unclear, 3 answers), nobsmedspareviews.com (kind unclear, 3 answers). The two kinds need different work. A local list or editorial pick is somebody's article: find it, find who edits it, and ask what it takes to be considered. A listing site is one you submit yourself to; that is usually free and takes about ten minutes. Start with whichever fed the most answers.

Evidence: The answers naming the businesses beating you were built from: complexionnashville.com (feeds 3 of your top rivals), elevatemedispa.com (feeds 3 of your top rivals), getclearbeauty.com (feeds 3 of your top rivals). You are on none of them. Those feeder domains come from the citation lists of the answers that named your rivals, not from table 2.3. The work list in this item comes from the 12 most-cited domains measured for this report (table 2.3). Your own site was cited in 25 answers. Also checked, also absent: Yelp (yelp.com): I could not verify a Yelp.com profile for Quillhaven Medspa in Nashville from the search results. No Yelp URL for an exact business profile was found.; Trustpilot (trustpilot.com): No Trustpilot profile for Quillhaven Medspa (quillhaven.example.com) was found. Results for similarly named businesses are different businesses.

4.3 Stage 3 · Win the sources (a monthly push)

4.3.1. Your prices are readable by people and not by machines · Who can do it: whoever updates your website.

25 of the 26 pages we read carry a figure somewhere, so some of what you charge is visible on the page. An assistant cannot use it: there is no Offer, PriceSpecification or priceRange anywhere in your structured data, so nothing on the site states in machine-readable form that this number is the price of that thing. The answer to "what does this cost" then gets assembled from whoever did publish a parseable number. Marking up what is already on the page is the whole job; nothing new has to be written or decided. The assistants answered the cost question regardless: 53 price claims in the recorded answers — 36 match the price your own site publishes, 17 have no price on your site to check them against.

Evidence: 25 of 26 pages carry a figure; Offer: no, PriceSpecification: no, priceRange: no

One caution: What to publish is a commercial decision and not only a technical one. The finding is that the decision is currently being made on your behalf, by whoever else published a number.

4.3.2. Links inside your AI instruction files do not work · Who can do it: whoever updates your website.

Of 12 addresses declared in those files, 1 fails and 1 redirects elsewhere. Handing an AI agent a list of broken addresses is worse than handing it nothing.

Evidence: https://quillhaven.example.com/api/ucp/mcp -> HTTP 404

4.3.3. Nothing on the site shows the work has actually been done · Who can do it: you, today — 15 minutes, $0.

No testimonials, reviews, case studies, portfolio or gallery. This is the “experience” that Google added to the front of E-E-A-T — evidence of having done the thing, not just of offering it. Assistants quote this kind of page when explaining why they named someone.

Evidence: no proof-of-work pages found

The audit recorded 4 further lower-priority items in this stage; they are not printed here. The ones above are the ones to do.

4.4 Copy-paste pack — hand these three blocks to whoever runs your site

Generated from what this run measured about your business - no placeholders left for you to fill in. Paste the first into your home page's first screen and your Google Business Profile description; the second replaces or creates your /llms.txt; the third goes before the </head> tag of your home page. The text is in English on purpose: it is for your site and for the AI systems reading it.

Pack 1 · Disambiguation paragraph (home page + Google Business Profile)

Quillhaven Medspa (quillhaven.example.com) is an independent med spa in Nashville, offering concierge primary care; aesthetics; Botox; Dermal Fillers; Chemical Peels; Microneedling; Laser Hair Removal; PRF; PDGF; Sculptra; Concierge Medicine; Aesthetic Treatments. Note: Quillhaven Medspa is an independent business and is not affiliated with any other company, app, or product that shares the name "Quillhaven Medspa".

Pack 2 · /llms.txt (site root)

# Quillhaven Medspa - med spa, concierge primary care and aesthetics in Nashville
> Official AI reference for Quillhaven Medspa (quillhaven.example.com). Note: Quillhaven Medspa is an independent business and is not affiliated with any other company, app, or product that shares the name "Quillhaven Medspa".

## Core services
1. Botox
2. Dermal Fillers
3. Chemical Peels
4. Microneedling
5. Laser Hair Removal
6. PRF
7. PDGF
8. Sculptra
9. Concierge Medicine
10. Aesthetic Treatments

Pack 3 · Structured data (JSON-LD, for the home page head section)

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Quillhaven Medspa",
  "url": "https://quillhaven.example.com",
  "description": "Quillhaven Medspa (quillhaven.example.com) is an independent med spa in Nashville, offering concierge primary care; aesthetics; Botox; Dermal Fillers; Chemical Peels; Microneedling; Laser Hair Removal; PRF; PDGF; Sculptra; Concierge Medicine; Aesthetic Treatments. Note: Quillhaven Medspa is an independent business and is not affiliated with any other company, app, or product that shares the name \"Quillhaven Medspa\".",
  "areaServed": "Nashville",
  "priceRange": "$$",
  "hasOfferCatalog": {
    "@type": "OfferCatalog",
    "name": "Quillhaven Medspa services",
    "itemListElement": [
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Botox"
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Dermal Fillers"
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Chemical Peels"
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Microneedling"
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Laser Hair Removal"
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "PRF"
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "PDGF"
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Sculptra"
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Concierge Medicine"
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Aesthetic Treatments"
        }
      }
    ]
  }
}

This report measures whether AI assistants name you when someone asks. It does not predict revenue and it does not promise rankings. Every recommendation is tied to evidence listed above.

Method v1.3, published at /method · benchmark study: 34 brands, 2026-08 · generated 2026-09-20 12:42 UTC