SeeWAIS
When someone in Nashville wants Botox, fillers or laser hair removal, does AI name your med spa — or a competitor's?
We put the same 25 blind buyer questions to ChatGPT, Gemini and Claude about a real medical spa in Nashville, TN — no brand name in any of them — then fact-checked every claim the assistants made against the business's own site. Below is what came back: every number from that measurement, nothing modelled.
recommended in 42 shortlist searches
of 168 candidate businesses
visibility score
wrong factual claims from AI
The summary
#1 of 168 candidate businesses and recommended in 18 of 42 shortlist searches (42.9%) — and Skin Care Products still named in 0 of 6. AI quoted prices 53 times, 17 of them from somewhere other than the site, including a $13/unit Botox figure, and one assistant could not confirm the business exists at all. A strong market position is not a strong AI answer: answers are built per line, per claim, per source.
Skin Care Products — the line the site sells directly, named in none of the 6 questions about buying skincare while the same business ranks #1 of 168.
Three of the real buyer questions we asked
Blind questions, quoted verbatim from the run — the kind a real customer types, with no brand name in them.
- “Where can I find a med spa in Nashville that offers both Botox and dermal fillers?”
- “What's the difference between a chemical peel and microneedling in Nashville?”
- “How much do dermal fillers cost in Nashville?”
One AI answer we fact-checked
“Botox is typically priced per unit at $10–20/unit (common range, varies by market and provider experience).”
Claude (from memory) · brand-audit answer N04
What the fact-check found: The website publishes no Botox per-unit pricing.
Where AI names this med spa — line by line
| Revenue line | Named / asked | Mention rate |
|---|---|---|
| Aesthetic Treatments | 14 / 42 | 33.3% |
| Body Treatments | 5 / 15 | 33.3% |
| Concierge Medicine | 3 / 12 | 25.0% |
| Skin Care Products | 0 / 6 | 0.0% |
What this means for a med spa owner
Aesthetic Treatments lead the market — named in 14 of 42 questions (33.3%) — but Skin Care Products were named in 0 of 6. AI matches businesses per line, not per brand, so the skincare line needs its own page and machine-readable product data before any campaign spend.
13 of the 14 wrong claims come from three Claude answers: it could not confirm that the business exists, where it is, or what it sells. Claude reads long-term brand presence in training data, which updates on model retraining cycles — not within this report's timeline. That is why the report leads with a disambiguation paragraph and a machine-readable reference the owner controls.
Assistants quoted dollar amounts 53 times; 36 matched the site and 17 did not — including a $13/unit Botox figure and a $100 lip flip that appear nowhere on it. When a price field is empty, AI fills it with a market average, and the buyer arrives with that number.
Google's AI Overviews appeared on 12 of 25 questions and cited this business in 4 — but the five sites those overviews cite most (google.com, instagram.com and three clinic sites) do not include it. Being quoted and being a source Google returns to are two different things.
What a report for your med spa looks like
The same measurement, run on your domain: every AI answer quoted in full, every factual claim checked against your site, the third-party sources the answers are built from, and a ranked action list with ready-to-paste code. The full method is published; the complete report behind every number on this page is public.
Measured September 2026. The measured business is pseudonymised; every number is real and traceable to the published run.